Etsy class set for February 2 – UPDATE: POSTPONED TO FEB. 9

20 01 2011

UPDATE! – The class has been postponed to Wednesday, February 9, at 10:30 a.m. Same info, new date!

Hello, blog readers! Here’s the press release I’m sending out for my next Etsy class, set for Wednesday, February 2, at 10:30 a.m. If you can’t make it, despair not! I do one-on-one consultations too. Details below:

Kate Austin-Avon sets next Etsy class

GLENS FALLS – Kate Austin-Avon, Glens Falls mixed-media artist and sole proprietor of new business Advokate, announces a class for artists and crafters interested in selling online.

Titled “Intro to Etsy,” the class is set for Wednesday, February 2, at 10:30 a.m. in Kate’s studio: Suite 311 on the third floor of The Shirt Factory, located at the corner of Lawrence and Cooper Streets in Glens Falls.

Class fee: $25. Reservations are requested.

To enroll, call (518) 353-2121 or email

This class for Etsy newbies is targeted toward artists or crafters who are finally ready to part with some of their work and would like to sell online. It’s conducted intimately and informally. Kate uses her laptop to demonstrate the process of setting up an account and listing on Etsy, and narrates tips and suggestions along the way.

Topics include opening an account, setting up shop, photographing your pieces, describing your work, shop policies, how to stand out in searches, the Etsy community and more. The class also touches lightly on business basics for artists such as branding and copyright.

Etsy is a great way to get your work out there,” Kate says. “It has its pros and cons, but one of the biggest pros I see is that people already go there to shop. Having an online store through Etsy is like having a kiosk in the mall, versus selling at your own website off the beaten path. It’s more affordable than Ebay and easy to use once you’re comfortable with it. Ease and comfort with Etsy is what I aim to build in the class.”

Kate’s business, Advokate, specializes in helping artists and small businesses promote, and offers consultation, web design, graphics work, publicity expertise, consultation, help with Etsy and Facebook and more. This is her fourth time offering the class. She is scheduled to lead a web design class for artists at LARAC in March 2011. A blog about successes of Advokate’s Etsy students is here: One student is already up to 5 sales!